Aren’t Ad Agencies Expensive?

Rates at advertising agencies can vary significantly. Most agencies price their services at rates that match client size and revenue. Agencies working with Fortune 500 companies are going to charge a lot more per hour than an agency that works with small to mid-size companies. Rates are also based on the quality of the work being produced. High-end television commercials that air nationally will naturally cost a lot more than a regional or local spot.

That’s not to say you can’t get great quality work from a small agency. You can (and we’d like to think we’re proof). But just like any specialized service, you can expect to pay at least $100/hour for most ad agency services. That’s about the same rate you pay to get your car repaired or hire a plumber. So the notion that advertising agencies are expensive is a bit of a myth. Especially if an agency produces video in-house, which can require tens of thousands of dollars worth of professional equipment and software.