Many business owners need someone outside the company to give them unbiased opinions about their marketing and advertising. It’s difficult for employees and media reps (in our opinion) to give advice that doesn’t benefit them. Employees have a tendency to agree with the boss while media reps have a sales manager back at the station wanting them to close a media buying deal.
Conversely, an advertising agency isn’t primarily paid based on the amount of advertising they sell. Rather, they are mostly paid for their time and a percentage of the media they place. This means they can offer advice that is not influenced just by a desire to get the sale.
At Hall Communications, we’re not afraid to tell clients the truth. It doesn’t benefit us to sell you something that won’t work! Our goal is to create a long-lasting relationship that helps grow your business, not make a quick sale.